A charity is telling teenagers to send pictures of naked mole rats rather than nudes.
The Canadian Centre for Child Protection (CCCP) is urging teenage boys to send images of the wrinkly pink animal if asked for nude images.
The charity explained that some teenagers are enticed to send images exposing themselves which can then be used for blackmail.
They reported an 89 percent increase in the past two years in online sextortion cases among teenage boys, prompting the unusual campaign.
Lianna McDonald, the executive director for CCCP said that by sending pictures of a naked mole rat it will help to prevent cyber criminals from extorting young men.
McDonald stressed that it was important that teenagers knew of the risks of sending revealing photos, and hopes that the campaign will make the stop and think.
She said: “Awareness is critical because you can’t avoid a threat you don’t know about.
“Sextortion is based on deceiving youth and obtaining sexual images – we need to drive home the Don’t Get Sextorted message that teens don’t send one.”
She added that they hoped the campaign would also break down the embarrassing communication barriers that come with talking about sex.
“We must break down the communication barriers around embarrassing topics for teenagers.
“Our campaign gives teens, parents and educators an easy ‘way-in’ to a tough conversation,” she added.
It is believed that gay, lesbian and bisexual people are four times more likely to be victims of revenge porn.
New sentencing guidelines surrounding revenge porn was recently released, but it could let offenders off without any jail time.
New proposals suggest that if an offender sets out to cause harm, but the victim doesn’t suffer the intended harm, then culprits could get away without any time behind bars.
They could be let off with community orders, even when the offender has sought to ruin the victim’s life.
Earlier this year hackers targetted ISIS by filling up their social media feeds with gay nude images.
WachulaGhost began targeting the accounts since a shooting took place at the Orlando Pulse nightclub in Florida because he felt he needed to “stand up” to the extremist group.
The hacker has since received death threats but has vowed too keep up hiw work and “make a change for the good”.