Taylor Swift has announced her new album.
The global superstar tweeted this afternoon that she will release “reputation” on November 10 – a Friday night beneath the stars, if you will.
And the first single from this new release will be out tomorrow night.
It will be the 27-year-old’s sixth studio album, and the long-awaited sequel to 1989, which was released in 2014.
I don’t know about you, but I’m feeling pretty damn excited.
Today’s announcement was preceded by the singer-songwriter’s social media accounts being cleared of all posts and artwork.
Taylor then spent three days tweeting one short video per day of a snake uncoiling.
Today’s post showed the animal hissing menacingly at the camera.
— Taylor Swift (@taylorswift13) August 23, 2017
The videos seem to be playfully addressing vicious accusations which have dogged the Shake It Off singer over the past few years, and fans knew All Too Well what was coming.
Her feuds with Katy Perry – allegedly addressed through 1989 single Bad Blood – as well as Kanye West and Kim Kardashian have hit headlines in recent times.
These grudges have led fans of Kim, Kanye and Katy to pepper her social media account with snake emojis, with the obvious implication that Taylor herself is a snake.
In May, she was one of many celebrities and world leaders to pay tribute to the victims of the Manchester terror attack at an Ariana Grande concert.
Taylor departed even further from her country roots with 1989, but it remains to be seen whether reputation will see the singer Begin Again with a Clean slate.
It will, no doubt, address her relationship with Tom Hiddleston, which was roundly mocked and even seen by some as a publicity stunt.
And even if it doesn’t fulfil our Wildest Dreams, Taylor is back – and back with Style.