A brewery has created a “beer for women”, and naturally lots of people are pretty annoyed.
The beer is named ‘Aurosa Beer for Her’ and is packaged in a marbled bottle.
It was created by Martina Šmírová, and seems to suggest that all other beer in history was made for men.
The product’s website reads: “Aurosa is a representation of a woman’s strength and a girl’s tenderness. The two contrasting tempers, present in the female essence, are depicted through the elegant design yet the strong, unfiltered taste.
“Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and faith in herself, Aurosa is set to redefine the perception of beer.”
Many took to social media to complain about the absurdity of yet another an unnecessarily gendered product.
They used the hashtag ‘#beerforher’ to express their distastes.
One Twitter user wrote: “Wait…All this time I’ve been drinking (& enjoying-gasp!) beer FOR MEN???”
Another added: “A beer for women?!?!? Oh fuck off Aurosa 😤 JUST FUCK RIGHT OFF AND TAKE YOUR BEER-FLAVOURED LAMBRINI WITH YOU.”
While the Pool wrote: “#BeerForHer campaign will finally let women drink a drink they’ve been drinking for centuries.”
Responding to the backlash in an interview with Cosmo, a spokesperson said: “We never said that beer was not for women, we simply want to break the misconception that it has garnered.
“What our message carries is different, we are here to support those women who like to celebrate their femininity and elegance, who want a nice glass of beer with their dinner and who enjoy something elegantly packaged. That is all. We are giving them choice, we are giving them diversity and there should be nothing shameful against that.”